La Souche

Brewed in nature

La Souche

Industry

Food & Drinks

Year

2020

Complete rebrand

Revamping a 
strong brand

Rooted in a long-term vision and the values that characterize La Souche: warmth, diversity and love of nature. The new identity defines and establishes the brand foundations. It facilitates its recognition and consistency across all platforms.

Colors

All natural

Green
Forest
Beige
Beige
Beige
Blue

Fontfaces

A natural combination

A graphic system rooted with its identity

Packaging

To each beer its color!

Improving in-store brand recognition while retaining the roots of the old labels: the illustrations by Félix Girard. With the rebrand, there is now an easier differentiation between products and there is a more significant place for storytelling elements.

SOU Etiquette 1 Limoiloise
SOU Etiquette 2 Franc Bois
SOU Etiquette 3 La Canardière
SOU Etiquette 4 Jackie Dunn
SOU Etiquette 5 Limoilou Beach
SOU Etiquette 6 Gros Pin